Three Readers digest badges, awarded to specsavers for most trusted brand in the optometrist category for the years 2020, 2021 and 2022, as voted by New Zealanders.

Choosing the best optometrist just got easier...

We're thrilled to share that Reader's Digest Magazine has named Specsavers one of New Zealand's Most Trusted Brands for 2024 in the highly competitive categories – 'Optometrists' and 'Contact Lens Solutions'.

Voted by New Zealanders for the fifth year in a row (2020-2024), Specsavers is recognised as the brand that customers see as 'consistently offering value for money'.

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Reader’s Digest “Quality Service” Award 

We’re delighted to announce that Reader’s Digest has awarded Specsavers their prestigious “Quality Service” award for our optometrists for the eighth year running.

Specsavers continues to provide quality eye care and eyewear to help New Zealanders see better for longer. With a team of dedicated optometrists, optical dispensers and frame stylists to provide expert, tailored advice ensuring our customers feel cared for.

Consistently customer‑focused.

This recognition is testament to all our partners and store teams working tirelessly in challenging conditions to ensure the consistent eye care for all New Zealanders.

In line with what customers are saying, our customer-centric approach has changed for the better with a mix of greater choice, high quality, accessible and affordable eye care.

The 24rd annual survey of Most Trusted Brands is based on an independent market research survey with a representative sample of more than 1,700 New Zealanders across 72 categories of products and services.

The survey reflects the communities opinions on which brand they think is the best in its category and is conducted across 41 countries with a global readership of over 35 million.

You can see a full list of New Zealand's Reader's Digest "Trusted Brands" award‑winners here.

But we are not just an award-winning eye care specialist. There are many great reasons that make Specsavers the number one choice for millions of customers.

Your store visit explained.

We understand that the world has changed a lot over the last couple of years so we want to do our best to ensure your comfort and safety. Now you can keep up-to-date with the latest information and be assured of the processes involved in a store visit or appointment with an eye care specialist.

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