Specsavers launches Cheap Monday Eyewear collection
Hipster Swedish fashion label Cheap Monday, has put its unique urban stamp on the world of glasses, with an exclusive partnership with Specsavers.
The Scandinavian brand, renowned for its skull logo and statement jeans, has created an eyewear collection that features 12 edgy styles of glasses. Cheap Monday’s ethos of being affordable, bold and progressive is epitomised in the collection. Using a range of colours, styles and materials it features innovative designs for men and women.
The introduction of the Cheap Monday range at Specsavers offers a fashion forward and affordable range for younger spec wearers. From its underground roots in the early noughties, the Scandanavian jeans and fashion brand, revolutionised the denim world and now its new eyewear range looks set to do the same.
The Cheap Monday frames feature a specially designed ‘crude’ finish, symbolic of worn denim jeans, with a rough, raw look and feel.
Head of Frames at Specsavers, Juan Carlos Camargo, says, “Cheap Monday is for people who see things differently. The specs are perfect for those who want to freshen up their look and stand out from the crowd. Glasses should reflect a person’s personality just as much as their outfit or hairstyle would”.
Helge Flo, designer of Cheap Monday Eyewear says: ‘We think of eyewear like we think of jeans, as a fashion necessity. Our customers want to change and mix up their glasses looks as often as they do their clothing style and this range offers them the opportunity to do just that. Fashion accessories should be fun and specs are no different.’
The unique designs reflect the innovation of the brand with style options such as camo-feel tortoiseshell, sky blue layering, rich metallics and sunset orange pops of colour. Each style is finished with a silver skull logo on the sides and the hidden inscription: ‘Open your third eye.’
Cheap Monday frames are priced at NZ $299 for two pairs and are available in New Zealand exclusively at Specsavers. Every frame includes single vision lenses, a scratch-resistant treatment and a bespoke case and cleaning cloth as standard.
Bringing value to the eye wear market, Specsavers offers ‘2 pairs of glasses for 1 low price’ on all glasses $169 and above, with designer ranges starting at two pairs from $299. High quality, standard single vision lenses are always included in the price.