Reader’s Digest – Most Trusted Brand 2026
Specsavers has been named Reader’s Digest New Zealand Most Trusted Brand for 2026 in the highly competitive category for Optometrists.
Voted by New Zealanders for the seventh consecutive year (2020-2026), this recognition reflects the confidence customers place in Specsavers to consistently deliver trusted eye care and value for money.
The award is based on independent consumer research, capturing the opinions of New Zealanders on the brands they believe lead their category. Being named Most Trusted year after year reinforces our focus on affordability, professional expertise and care customers can rely on.
Reader’s Digest – Quality Service Award
Specsavers is proud to receive the Reader’s Digest Quality Service Award for our optometrists for the tenth year running.
This recognition reflects our ongoing commitment to providing quality eye care and eyewear to help New Zealanders see better for longer. Across our stores, customers are supported by dedicated optometrists, optical dispensers and frame stylists who offer expert, tailored advice in a welcoming setting.
The award is testament to our teams’ consistent focus on personal service, clinical expertise and customer care — ensuring every visit feels professional, reassuring and centred on individual eye health needs.
Caring for New Zealanders’ Eye Health
At Specsavers, eye health is at the heart of everything we do. Our customer centred approach continues to evolve, offering greater choice, high quality care, and accessible, affordable solutions to help New Zealanders look after their vision.
With stores located across New Zealand, we make it easier to access professional eye care, whether you’re booking a routine eye test or seeking expert advice on eyewear and contact lenses.
Our optometrists use advanced technology and evidence based care to support early detection, ongoing eye health management and personalised treatment plans.
Because good vision plays an essential role in everyday life, we’re committed to ensuring quality eye care remains easy to access — helping New Zealanders see clearly and confidently for longer.
You can see a full list of New Zealand's Reader's Digest "Trusted Brands" award‑winners here.
But we are not just an award-winning eye care specialist. There are many great reasons that make Specsavers the number one choice for millions of customers.
Your store visit explained.
We understand that the world has changed a lot over the last couple of years so we want to do our best to ensure your comfort and safety. Now you can keep up-to-date with the latest information and be assured of the processes involved in a store visit or appointment with an eye care specialist.