Models wear HUGO HG 06 and HG 10 available at Specsavers
Your Style

HUGO arrives in style

Luxury German fashion house, HUGO BOSS has gone in a new direction with its hip offshoot label, HUGO. It’s a label that incorporates a young aesthetic and refuses to join the status quo, all the while still featuring the sophisticated styling recognised in the HUGO BOSS DNA.

HUGO is for those who choose to go their own way and for those who prefer to lead rather than follow and the new HUGO eyewear range at Specsavers is no different.
We are seriously loving the fresh new styles in the contemporary, cutting edge collection and we’ve been looking forward to showing you.

Created with the modern man and woman in mind, the range features 14 modern urban styles in sharp metal and bold acetate, reflective of the brand’s clean-cut sartorial offering.

Styles feature semi-transparent acetate and satin flat sheet metals, matte gunmetal metallics, cool blue and berry hues, all with flexible hinges and subtle HUGO branding.

Models wear HUGO HG SUN RX 01 and HG SUN RX 02 available at Specsavers

A modern acetate, deep-square frame with a heavy bridge, metal detailing on the temple and flexible hinges.

Rectangular shaped acetate glasses by HUGO. The sides feature a metal detail and flexible hinges.

These on trend round-eye glasses come in a glossy, multi-layered acetate. The soft bridge makes these HUGO frames easy to wear for most face shapes.

Below are some HUGO favourites from Specsavers Bondi frame stylist, Joel Smith.

What I love most about this collection is the versatility. No matter if you’re choosing HUGO prescription sunglasses or optical frames, we have office vibes, styles that are perfect for a catch up with the guys – whether it’s suave sophistication or a relaxed affair and some retro numbers that will take you seamlessly into a casual weekend look.

Below I’ve shared my thoughts on the key selects from the new HUGO range.

This retro rave silhouette is for the individual who really wants to make a statement. The clear acetate flat front married with black stripes really gives this style a loud mid 90's urban feel.

This style would look great on most age groups that aren't afraid to stand out because of its retro throwback vibe.

This is personally my stand out pair in the collection. The slim metal design and matte finish create a really striking bold look by diffusing any light and reflection on its surface. Paired with the round double bridge silhouette, it gives the frame an edgy two-dimensional geometric figure. The exposed lens sides with red trim create just enough pop of colour to really give this style a sophisticated and futuristic look.

A sophisticated round acetate with a striking midnight and light blue colouring that really falls into the brands sartorial elegance. This would look ideal paired up with an evening dress and would create a chic yet bold look due to its multi blue colour story and slim metal sides.