Moko Smith artist
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Moko Smith and the story behind this year's limited edition collection

Specsavers is working with Tāmaki based tā moko artist Mokonuiarangi Smith this year on the 2023 limited edition collection, with $25 from each pair of frames sold donated to The Fred Hollows Foundation NZ to help their mission to end avoidable blindness and vision impairment in the Pacific. 

This year’s collaboration marks the first time Specsavers has ever collaborated with an indigenous Māori artist and tattooist, a partnership Moko hopes will encourage communities to prioritise eye care, and raise awareness about traditional cultural practices.

Specsavers and The Fred Hollows Foundation NZ.

Since Specsavers’ partnership with The Foundation began back in 2012, Specsavers has contributed over $1,000,000 towards The Foundation’s programs in Fiji, helping to treat people living with preventable vision loss in the Pacific. This year with the help of Moko’s designs, Specsavers are hoping to reach $1.25 million dollars in donations to The Foundation. 

A key focus of The Foundation is to work with Pacific partners to train and support Pacific eye care specialists, leading to strengthened eye health systems and creating more sustainable eye care services delivered by Pacific people. Specsavers’ hope is that with more donations, we will move one step closer to our shared vision of ending avoidable blindness and vision impairment in the Pacific.

According to Moko, the frames feature several traditional elements, which help tell the story of where we have come from and where we are going.

Moko Smith with his limited edition glasses
FH Optical

“This is not just an opportunity for cultural connection and revival but a moment to acknowledge our Polynesian ancestors, a culture which is so heavily intertwined with my own and which has influenced much of my work.” says Moko.

FH Sun

“The taratara notching on the temple is a genealogy pattern that signifies the generations past present and future, reminding us of our shared descent from those ancient navigators that explored the Pacific. The Karu o te Whenua pattern points to the many communities holding fast to their cultural ways and the role Specsavers has played in helping promote eye health within these communities,” says Moko